TIS THE SEASON TO PROSPER: Smart Holiday Marketing To Rev Up Your Revenues
By Denise Corcoran Why develop a marketing campaign just for the Thanksgiving to New Year period? Its simple. From now until January 1, the buyer mentality prevails. Buyers are ready to make purchases at any time, not just while shopping. Many businesses make as much as 50% of their revenues during this period . Study these marketing strategies and adapt them to your business. Below are my top 5 strategies. 1. PRODUCTS AND SERVICES FOR EVERY BUDGET To maximize revenues, smart retailers develop gift ideas to fit every budget — for example, Gifts Under $10, Under $50, Over $200, etc. How can you develop products or services to fit every budget in your business? 2. HOLIDAY PACKAGES Holiday packages are the HOT sellers right now! Why? Because they take the thinking out of buying. For example, pre-package gifts of soaps, body lotion and bath salts. How can you take the thinking out of buying your goods or services? How can you pre-package multiple items to make it easy for your customers? 3. BUNDLED PRODUCTS OR SERVICES Rather than sell single items, offer theme combos. For example, a holiday wellness gift package, including a massage, a facial and health products. Or a tax savings combo, including a book, tax software and a one hour consultation. How can you bundle complementary products and services to create a theme offering? 4. VOLUME DISCOUNTS Make your business the one-stop shop during the holidays and beyond. Give customers an incentive to purchase multiple products and services. For example, give 25% off for orders over $100, 30% off for orders over $200, etc. How can you capitalize on volume discounts to easily increase sales? 5. SOMETHING OF THE MONTH CLUB Create customer loyalty and longevity with this winning strategy. The options are endless. For example, CD of the month club, restaurant of the month club, etc. These programs work best when you give significant discounts in exchange for a long-term buying commitment of your products or services. What creative ways can you adapt this strategy to your business? ***************************************************** COACHS ACTION STEP: Adapt, Take Action & Multiply Your Marketing Results ***************************************************** Pick 1 of the 5 strategies that most resonates with you. Each strategy is easy to implement just in time for the holidays. Announce your new combo packages, volume discount, etc. in your Christmas or New Years greetings, newsletter or any other holiday communications to your clients and prospects. REMEMBER: Make it easy and rewarding for customers to buy from you and they will reward you with holiday sales. Denise Corcoran - CEO, The Empowered Business ™ - assists CEOs, executives and business owners in taking a quantum leap from the ordinary to extraordinary from unrealized dreams to mastering their destiny from slow growth to exponential results. A business & leadership coach, strategic consultant and Master NLP Practioner, Denise’s unique “inside out” approach provides deep transformation and lasting change in you, your organization and your results. Her latest e-book: “The Mindset of Greatness: 21 Principles to Becoming an Unstoppable Woman … Oprah Winfrey Style!” http://www.EmpoweredBusiness.com Subscribe to her monthly ezine - The Empowered Business ™ - and learn the legendary mindset, strategy and performance secrets of top business achievers. http://www.goldbar.net/go.php?id=7996&c=1738&ac=ezar Article Source: http://EzineArticles.com/?expert=Denise_Corcoran http://EzineArticles.com/?TIS-THE-SEASON-TO-PROSPER:–Smart-Holiday-Marketing-To-Rev-Up-Your-Revenues&id=362973 free paycheck programs asset based hard money lenders no credit check virginia short term loans instant cash flow
December 2nd, 2008 at 4:42 pm
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